LISTERINE® Total Care Teeth & Gum is proven to provide 10-in-1 benefits. To help maintain strong teeth and healthy gums! The formula kills up to 97% of plaque and bad breath causing germs left behind after brushing. Just 30 seconds of rinsing, twice a day.Used twice daily, LISTERINE® Total Care Teeth & Gum is proven to work in 10 ways to maintain a clean and healthy mouth:1. 12hr germ protection Germ protection to help maintain oral hygiene2. Works below gum line Reduces plaque below the gumline3. Cleans between teethWorks in hard to reach places4. Strengthens enamelContains fluoride to help strengthen teeth5. Helps prevent tartarContains zinc chloride to help prevent tartar6. Gum protection Helps kill plaque causing germs to keep gums healthy7. Cavity protectionStrengthens tooth enamel to protect against decay8. Reduces plaqueReduces plaque by up to 56% more than brushing alone9. Keeps teeth naturally whiteHelps prevent tartar build up to keep teeth naturally white10. Freshens breathHelps provide up to 24-hour fresh breath protectionFor stronger teeth and healthy gums, With fluoride for stronger teeth reduces plaque and even works below the gumlineOfficial Sponsor FIFA World Cup Brasil 2014