At Seventh Generation, we believe in the power of plants. That’s why our Palmarosa & Blossom Washing Liquid Ultra Concentrated Laundry Detergent is made with 96% plant-based ingredients**. We do not use dyes, optical brighteners, or synthetic fragrances. Our Palmarosa & Blossom fragrance is made from 100% essential oils & botanical ingredients. Check the label, we list every ingredient used so you know exactly what you are buying. After more than 30 years of pioneering and leading sustainable cleaning, our team has crafted a biodegradable formula that is tough on dirt, but gentle to your world. And it's ultra concentrated. While most brands require 35 ml for day to day loads, with this laundry detergent, 22 ml (a cap to line 2) is enough to clean clothes in all temperatures and provide powerful stain removal. For bigger loads, use 29 ml (a cap to line 3). Good things do come in small packages. The cute Leaping Bunny seal means we never test our products on animals and our products do not contain animal-based ingredients. Our plastic bottle is made of 100% recycled plastic* and is of course recyclable. We also believe in the power of plants to fight climate change. By choosing Seventh Generation, you’re joining us on a mission to transform the world into a healthy, sustainable & equitable place for the next seven generations. *bottle & cap – excluding spout.**excluding minerals & water.Seventh Generation Palmarosa & Blossom Washing Liquid Ultra Concentrated Laundry Detergent is made from 95% plant-based ingredients, Our ultra concentrated formula requires a smaller dosage to clean effectively and provide powerful stain removal of 60 of the toughest stains, It does not contain unnecessary chemicals – there are 0% colourants, optical brighteners, and synthetic fragrances so it is kind to your clothes and your skin, The bottle and cap of this laundry detergent are made of 100% recycled plastic* and are recyclable, Our detergents are never tested on animals, contain no animal ingredients & are Leaping Bunny certified as cruelty-free, Seventh Generation's mission is to make the world a more sustainable place for the next seven generations, one bottle of laundry detergent at a time