- Sensodyne is specially formulated to care for sensitive teeth. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to tooth sensitivity, for example, with hot and cold food and drinks. - Sensitivity is not a one-off problem, it's an ongoing condition that can benefit from using a twice daily specialist toothpaste such as Sensodyne Daily Care. Sensodyne Daily Care toothpastes are specially formulated for people with sensitive teeth, with all the benefits of a regular toothpaste.Number one dentist recommended brand for sensitive teeth. Dentists have been recommending Sensodyne for many years. Sensodyne Daily Care is a range of fluoride containing toothpastes which when used everyday provides 24/7 care for sensitive teeth.WHAT IS SENSODYNE DEEP CLEAN: It is a daily fluoride toothpaste that provides daily care for sensitive teeth.* It also advanced cleaning designed for sensitive teeth. *With twice daily brushingHOW DOES IT WORK: The toothpaste is specially formulated for sensitive teeth, while the mint flavour leaves a long-lasting cooling sensation.WHO IS IT FOR: Sensodyne Deep Clean toothpaste is suitable for adults and children over the age of 12 to care for sensitive teeth plus all the benefits of a regular fluoride toothpaste and a deep clean.PROVIDED BENEFITS: Besides caring for sensitive teeth, cavity protection, deep clean and foam boost technology, a mint flavour leaves long-lasting freshness.NO. 1 DENTIST RECOMMENDED BRAND FOR SENSITIVE TEETH. For claim verification please contact customer.relations@gsk.comHOW TO USE: Brush with Sensodyne Deep Clean toothpaste twice a day for long lasting care for sensitive teeth. Always read the label before use.