Who is it for?With age, your skin loses firmness and wrinkles appear. You look older than you feel... Do something about it!What does it do?This intensive formula helps improve skin firmness and target wrinkles.2 powerful formulae are combined for a double intensive action:1 Concentrated firming gel2 Anti-wrinkle creamAction 1Re-tautens skin on the face and neckThe gel is enriched with Pro-Tensium, an active ingredient known for its tensile properties.Immediately: Skin feels tautened and firmer as if 'lifted'.Action 2Less visible wrinklesThe formula is enriched with Pro-Retinol, a powerful anti-ageing ingredient.Designed to act on wrinkles - Your skin looks younger.Hydrating cream and gel texture for menHydrated skin for 24 hoursSmoother and more supple skinNon-greasy, non sticky, quickly absorbedADS™ - Active Defence SystemA powerful soothing ingredient which help reinforce skin's defence against daily aggressions.Target wrinkles around the eyes with:Vita Lift Double Action Eye CreamWith pro-tensium and pro-retinol, Dual action in one - firming gel + anti-wrinkle cream, ADS - Active Defense System, Advanced research, Tailor-made technology for every man's skin, Tested under dermatological controlFor expert advice visit:www.lorealmenexpert.co.uk