The same great taste and sensitivity relief as Colgate Sensitive PRO-Relief. The New Colgate Sensitive Instant* Relief Repair & Prevent Toothpaste relieves tooth sensitivity with daily use. *For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently. Pro-Argin technology helps to seal and repair the sensitive areas of teeth.**With continued use twice a day, Prevents sensitivity from coming back*With continued use 2x per day can help prevent sensitivity from coming back, Builds a protective barrier that acts like a seal against sensitivity**With continued use twice a dayThe same great taste and sensitivity relief as Colgate Sensitive PRO-Relief. The New Colgate Sensitive Instant* Relief Repair & Prevent Toothpaste starts blocking sensitivity pain instantly*. With its unique Pro-Argin technology, this sensitive toothpaste will give you instant* relief from sensitivity as it helps to seal and repair the sensitive areas of your teeth†. What’s more, this toothpaste prevents sensitivity from coming back by building a protective barrier that acts like a seal against sensitivity†. Also, with regular use this sensitive toothpaste helps to strengthen gums and prevent gum recession, which is a main cause of sensitivity. Using this sensitive toothpaste continuously twice a day, will give you clinically proven lasting relief for 8 weeks**.*For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently.†With continued use twice a day.**For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of the teeth.