Kellogg's Coco Pops breakfast cereal now has 30% less sugar* with the same great chocolatey taste you love*30% less sugar on average than other chocolate flavoured toasted rice breakfast cereals. IRI UK 2020. Total sugar content per 100g were obtained from in store audits of labels of packaging, manufacturer or retailers websites, and by contacting retailers directly through customer services numbers available on retailer's website in February 2020.Added Goodness****Contains ≥15% RI Vitamin-D which contributes to the maintenance of normal bones.Just as delicious 30% less sugar▪▪▪▪30% less sugar on average than other chocolate flavoured toasted rice cereals. IRI UK 2018 www.cocopops.comThe Coco Pops brand has been in family homes for over 50 years. With its irresistible chocolatey taste, all the choice in the Coco Pops Breakfast Cereal range makes for a truly delicious breakfast. Don't forget, Coco Pops products are a source of 6 B vitamins*, iron as well as Vitamin D, a key nutrient for healthy bones**.*B1, B2, B3, B6, B12 and folic acid.**The Coco Pops range of cereals contain ≥15% NRV for vitamin D, which contributes to the maintenance of normal muscle function, teeth, and bones. Enjoy as part of a varied and balanced diet and a healthy lifestyle.By appointment to HM The Queen Purveyors of Cereals Kellogg Marketing and Sales Company (UK) LimitedEach 30g bowl of Coco Pops breakfast cereal is a source of Vitamin-D, Kellogg's Coco Pops breakfast cereal contains no artificial colours or sweetenersEnjoy as part of a varied & balanced diet and a healthy lifestyle.