What's in this bag?Just the good stuff like... Brown Rice, Chicken, Trout, Potato, Oats, Barley, Lucerne, Pease, Sunflower Oil, Seaweed, Tomato, Carrot, Hip & Joint Care Pack, Minerals, Vitamins L'Carnitine and nothing else!What's not in this bag?The not so good stuff like... artificial colourings, artificial flavourings, artificial preservatives, and no GM ingredients... and that's a promise!Our philosophyWe are so much more careful about what we ourselves eat today; remember that famous quote 'you are what you eat?'Well, exactly the same goes for our pets, 'they are what they eat' or to put it simply, 'they are what we feed them'!This is why you won't find any nasty e-numbers (we call them e-baddies) or confusing ingredients in our products and we won't try and blind you with science. What you will find are heaps of deliciously nutritious ingredients!Our product names show you that we do have a sense of humour; to be honest owning a pet makes that a must!However much more importantly though is our passion to provide a natural, healthy food of nutritional excellence.We want your pet not only to look great and healthy but to feel great and healthy too! We trust you'll like our philosophy but more importantly we hope your pet loves our food. Don't forget if you have any questions you can always send us an email or use the good old 'dog and bone'.Natural light food for adult dogs, Natural ingredients, 30% chicken & trout, Lower fat, Complete & balanced, Joint & hip care, Gentle digestion, Approved by vets, Good Shopping Guide - Ethical Pet, Ethical Award - The Ethical Company Organisation, No added synthetic colourings, flavourings, or preservativesHave we been properly introduced?Come and meet the family at www.barkingheads.co.uk