Matcha green tea plays a key role in traditional Japanese tea ceremonies.Our matcha is grown in Japan by the Nakai family, who have been growing matcha for 7 generations. They produce the finest quality ceremonial grade matcha that is grown in the shade to maximise Chlorophyll content. Matcha contains natural flavonoids and the benefits exceed those of regular green tea as the whole leaf is consumed, rather than just the brewed water. The powder has a unique and distinctive taste, with ours boasting a sweet flavour. Produced in Japan, packed in the UK. Certified Organic by the UK Soil Association and registered by the Vegan Society. Storage: Store in a cool, dark and dry place.