Oral-B Sensitivity & Gum Calm toothpaste is clinically proven to immediately relieve sensitivity pain and soothes gums for a feeling of in-mouth comfort. Its unique ActivCalm Technology immediately relieves sensitivity pain by creating a layer of protection and cools gums during and after brushing.Immediately relieves sensitivity pain by creating a layer of protection, Soothes gums, Provides an intense comfort thanks to its gentle foam, Mild flavour toothpaste, Registered Medical Device