Colgate Total Original Toothpaste provides antibacterial protection and cleans your whole mouth. This antibacterial toothpaste removes plaque, protects against cavities and revitalises gums. Protects Against Cavities, Removes Plaque, Revitalises Gums, Strengthens Enamel, Reduces Tartar, Protects Sensitive Teeth, Whitens Teeth, Freshens Breath"Get brilliant, complete protection for your teeth and whole mouth when you brush with Colgate Total Original Toothpaste. With a dual zinc and arginine formula, this fluoride toothpaste provides an amazing 24 hours of antibacterial protection*. What’s more, this antibacterial toothpaste also protects against cavities, removes plaque, revitalises gums and strengthens and repairs enamel**. It also reduces tartar, protects sensitive teeth and whitens for a dazzling smile. And because it freshens your breath, too, Colgate Total Original Toothpaste gives you the confidence to go about your day knowing you have fresh breath and a protected mouth. *Superior bacteria reduction on teeth, tongue, cheeks and gums vs. non-antibacterial fluoride toothpaste, with 2 x daily continued use after 4 weeks. **In-vitro on weakened enamel caused by dietary acids. "