Our much-loved, original loaf is baked with wheatgerm and fibre, and has an unmistakeable sweet, nutty taste.Our Hovis loaves have been loved by familles up and down the country for years and they're still just as popular today. Each of our signature recipes are baked with specially selected flours and grains using traditional methods. A taste of our heritage created by our expert bakers.Source of Fibre and Protein, 130 Years of Baking, Baked with Wheatgerm & Fibre, Suitable for Vegetarians