A'kin Mild & Gentle Shampoo is perfect for the most sensitive scalps. With 6 powerful yet gentle botanical cleansers, this no tears formula is family friendly. Blended in a pH neutral formula, this shampoo calms and soothes a sensitive scalp.The result; naturally beautiful hair without the irritation. Sensitive scalps need gentle yet effective care and a purely natural shampoo that cleanses without chemicals and toxins that can irritate the scalp.The A'kin by Al'chemy Unscented Very Gentle Shampoo is fragrance free and has 6 powerful yet gentle botanical cleansers as we have found that using a small amount of a few cleansers can be far less irritating than using just one or two.These are blended in a pH neutral unscented formula to calm and soothe a sensitive scalp. The result is naturally beautiful hair without the irritation. No Lather? No Problem! Our haircare range is sulphate free, preventing possible cell damage and the stripping away of natural oils and hair proteins which may lead to an itchy and irritated scalp. Like all our A'kin products, the mild and gentle shampoo is completely vegan friendly and against animal testing!Application Massage a small amount into wet hair. Rinse & reapply if necessary. Follow with A'kin Unscented Very Gentle Conditioner. About The Brand Established in 2002, A'kin is proud to be Australian owned and committed to creating environmentally friendly, vegan products. We are completely against any animal testing and dedicated to cruelty free practices and products. At A'kin, we take as much pride in the ingredients we select to put into our products as we do the ingredients we don't. We never include any `nasties' in our products. This means no parabens, sulphates, ethoxylated cleansers, silicones, mineral oil, phthalates, DEA, GMO's or artificial colours and fragrances.