Our White Rolls are made using our Slow Dough method which allows them to ferment for up to 16 hours. They are then batch baked for a soft crust and dusted with flour for a rustic and traditional finish.In 1964 my father and I bought a small family bakery in Coedpoeth, North Wales. Originally opened in 1934, it made good, Honest, affordable bread that refused to compromise on quality. Now, working alongside my sons, I'm Proud to say we've never lost those original values.Over the years we have perfected our craft. Quality, Goodness and flavour are important in everything we do. We use the finest ingredients, and where possible source locally. Our fabulous Slow Dough method allows it to rise naturally to create outstanding, full Flavour. We believe that good food takes its time.I have never tired of making bread. Kneading the dough, smelling its glorious aroma, and finally tasting its Natural goodness are quite simply an essential part of our lives. But for me, the Tastiest is a slice adorned only with a spread of pure Welsh butter.Alan JonesFounder, Village BakerySlow dough rising naturally for outstanding flavourFollow us on... Facebook and Twitter