Colgate Advanced White Toothpaste is a safe and effective way of keeping your teeth healthy and white for longer. Our new formula contains active micro-cleansing crystals that are clinically proven to gently polish and effectively whiten teeth in just 10 days with continuous use, twice dailyWhiter teeth in 10 days, Clinically proven whiter teeth, Gentle for daily use, Freshens breath, Effectively removes stains, Fights cavities & removes plaqueColgate Advanced White Toothpaste is a safe and effective way of keeping your teeth healthy and white for longer. Our new formula contains active micro-cleansing crystals that are clinically proven to gently polish and effectively whiten teeth in just 10 days*. Surface stains are removed while helping to prevent new stains. *when used twice daily.