Helps actively lower cholesterol**Oat beta glucans have been shown to help lower blood cholesterol. Blood cholesterol lowering may reduce the risk of coronary heart disease. One 40g portion of Mornflake Jumbo Oats provides 1.6g of beta glucans from oats, which is 53% of 3g, the suggested daily amountNaturally source of protein****Protein contributes to a growth in muscle mass and the maintenance of normal bonesNatural source of manganese & zinc******Zinc contributes to the normal functioning of the immune system, and both manganese and zinc contribute to the protection of cells from oxidative stress.Strength in OatsAt Mornflakes, we've been milling the mighty oat since 1675 - that's fifteen generations of our family business sustained by this glorious grain!But the Great British Oat keeps more than our mill going. A nutritional powerhouse, the oat bursts with protein and essential micronutrients to keep muscles and bones strong, and to help keep your body healthy.Mighty oats, Great British oats for healthy hearts, Fab in flapjacks, Naturally high in fibre, 100% wholegrain, Monde Selection International Quality Institute - Grand Gold for quality, Great for vegetarians & vegansAs part of a varied balanced diet and a healthy lifestyle.Find us on Twitter, Facebook and InstagramSo Good They're Approved by: Heart UK The Cholesterol Charity ApprovedCharity Registration Number: 1003904