Colgate Smile is our first responsibly made natural and organic Whitening toothpaste, packaged in a recyclable tube and carton and formulated with minimal, natural ingredients.Colgate Smile is our first responsibly made natural and organic toothpaste, packaged in a recyclable tube and carton and formulated with minimal, natural ingredients. Our aim is to offer complete transparency, giving you everything you need and nothing that you don't.This protective eco toothpaste is suitable for vegans and is formulated with 99.7% of ingredients from natural origin that provide optimal everyday protection. Our packaging is designed to empower you in your buying decisions, clearly outlining each ingredient and its role within the formula.Our mission is to make all of our products fully recyclable by 2025 and by buying this toothpaste you are helping to support people who are working towards something good for the world of tomorrow. To find out more head to www.colgate.com. Good for you. Better for the planet.Recyclable tube and formula, Minimal, natural ingredientsOur aim is to offer complete transparency, giving you everything you need and nothing that you don't. This protective eco toothpaste is suitable for vegans and is formulated with 99.7% of ingredients from natural origin that provide optimal everyday protection. Our packaging is designed to empower you in your buying decisions, clearly outlining each ingredient and its role within the formula. Our mission is to make all of our products fully recyclable by 2025 and by buying this toothpaste you are helping to support people who are working towards something good for the world of tomorrow. To find out more head to www.colgate.com. Good for you. Better for the planet.