When a baby is born, their skin is at its most delicate. That's why we perfected our formulas over 125 years so they're now even more gentle for all.We only choose high quality ingredients that are gentle for baby. That's why we've rejected over 400 ingredients that don't meet our Best for Baby™ StandardsHypoallergenic* & pH balanced*Formulated to minimise the risk of allergies.No more tears, Mild & gentle newborn care, Clinically proven to be as mild as water, Free from parabens, sulphates & dyes, Gently cleanses hair & scalp, Suitable from day 1, Paediatrician & dermatologist testedJOHNSON'S® is a partner in the Royal College of Midwives (RCM) Alliance Programme. To learn more please visit johnsonsbaby.co.uk