Pooch and Mutt isn't a pet food brand, it's a health food brand whose products just happen to be eaten by dogs. We believe that health and happiness for us and our pets starts with what we eat. All our health food is high quality with active ingredients to support your dog's health.Digestion: prebiotics, fibre, linseed, activated charcoal Skin & Coat: salmon oil, omega 3, seaweed, zinc, linseed, prebiotics Joints & Mobility: glucosamine, omega 3, rosehip, olive extract, yucca Behaviour: chamomile, L-tryptophan Overall Health: superfoods, antioxidants, vitamins, mineralsDid you know that when other dog foods say they are 'Chicken and Sweet Potato' they contain as little as 4% of each ingredient. When we say our food is 'Chicken and Sweet Potato' it is. These ingredients make up 70% of the food, with the additional 30% being made up of healthy vegetables and natural, active ingredients.... with no junk, cereals or fillers. Plus our food is made with free-run, British chicken, wheras others can be made from caged chickens from anywhere around the world.