Semi-permanent natural looking colour, with no ammonia. Blends away greys for shiny hair results. Find your perfect shade!Semi-Permanent brand, last up to 24 washes, Natural Looking Colour results, Blends away greys in just 15 minutes, Does not include ammonia, Provides shiny hair results, Healthy looking hairNice'n Easy Demi-Permanent Hair Colour gives you a natural & healthy-looking colour result.Ideal for first time colourers, its special system, with Aloe Vera and oils, leaves no visible root line, as the colour will gradually wash away. So no long-term commitment!More shades to choose from than any other product. Choose yours on www.clairol.co.ukInside box: 1. Colour Formula , 2. Developing Lotion, 3. Colourseal Conditioning Gloss, 4. Colour Leaflet, 5. Expert Colourist Gloves Q. Is Nice‘n Easy No Ammonia right for me?A. Nice'n Easy No Ammonia will give you a natural & healthy-looking colour result.Ideal for first time colourers, its special system, with Aloe Vera and oils, leaves no visible root line, as the colour will gradually wash away. So no long-term commitment!Q. How does it work?A: It's so easy to use & takes only 15 minutes - just apply, leave on for 15 minutes, then rinse out. Nice‘n Easy No Ammonia Crème Colourant wraps each hair with rich natural looking colour. The special conditioner included in the box helps seal the colour in, and leaves your hair soft and shiny. Q. Will it cover my grey?A. Yes! Nice‘n Easy No Ammonia beautifully enriches your own natural hair colour and blends away grey in just 15 minutes!Q. How long will my colour last?A. Nice‘n Easy No Ammonia gradually washes away in about 24 shampoos. If you select a shade that is darker than your natural hair colour, it may take longer to fully wash out. If you'd like to lighten or dramatically change your hair colour try Nice‘n Easy permanent hair colour or Nice'n Easy Age Defy, all from Clairol.