Colgate Total Advanced Deep Clean toothpaste has an active cleaning formula with polishing micro-particles: it not only fights plaque between teeth and in all those hard to reach spaces; but also fights bacteria on your tongue, cheeks, and gums for up to 12 hours**after 4 weeks of continued useProtects Against Cavities, Removes Plaque, Revitalises Gums, Strengthens Enamel, Reduces Tartar, Protects Sensitive Teeth, Whitens Teeth, Freshens BreathFor a bright and confident smile, you need to start with a deep clean of your whole mouth. That's why Colgate Total Advanced Deep Clean toothpaste has an active cleaning formula with polishing micro-particles: it not only fights plaque between teeth and in all those hard to reach spaces; but also fights bacteria on your tongue, cheeks, and gums for up to 12 hours*. Experience the unique difference of a truly deep clean for a healthier mouth with our best toothpaste for you.*after 4 weeks of continued use