For a breathtaking brown colourThe colouring effect becomes more visible with every wash. This is because colour pigments attach to the hair so annoying greys and light roots are concealed. The colour brilliance also increase with every use, so the result is amazingly beautiful hair.The activating Phyto-Caffeine Complex penetrates the hair follicle with each wash (detectable after being left on 120 seconds).For hair over forty, For deeper brown and greater colour brilliance with every wash, Activates hair roots, prevents and reduces hair loss