Dough kneaders early risers committed to quality, time & patience pure perfectionists champions of tasteJason Geary is the 4th Generation Master Baker in our family business which first opened in leicester in 1906.Jason's Sourdoughs are based on award winning recipes, handed down over decades, blending traditional methods with a modern twist and a passion for real sourdough, fermented over 24 hours from a mother sour culture - resulting in simply bread.A Source of Fibre, Recipe No 1 Straight up Sourdough, We're All About Taste, No Artificial Flavourings or Preservatives, Suitable for a Vegetarian Diet