Olay Anti-Wrinkle’s targeted solution minimizes the appearance of wrinkles, so you can laugh in the face of wrinkles. Olay Anti-Wrinkle Firm & Lift 2in1 Day cream + Serum is a multi-tasking face cream that combines the power of a proven anti-wrinkle cream with intensity of a firming serum. In 2 weeks wrinkles appear reduces, in 3 weeks skin looks firmer. Formula with Skin Renewal Complex, a sophisticated multi-vitamin blend of anti-ageing hero ingredients Niacinamide and Pro-Vitamin B5, helps to firm and lift in a number of ways: providing skin not only with hydration benefits but improvements to skin suppleness and elasticity and increased cell turn over to improve skin’s texture, strengthen skin’s moisture barrier and mitigate damage to skin.Raise your skin energy with Olay line up.1. Cleanser: Designed to quickly and gently remove dirt and make-up leaving skin purified and prepared for the rest of your routine.2.Serum: Designed to be ultra-lightweight so it can be layered on the skin before your traditional moisturiser. Quickly absorbs and delivers anti-ageing ingredients deep into the skin’s surface.3.Moisturiser: Designed for long-lasting hydration and offered in 2 types – Day and Night. 4.Eye: Designed to be lightweight and used after moisturisers to hydrate the delicate eye area and address key eye concerns.5.Daily Treatments: Specially designed with advanced ingredients to treat specific skin concerns. Add these to further customise your skincare regimen.Firmer healthier looking skin in 21 days, Features Olay’s Skin Renewal Complex which activates surface cell renewal to reveal younger looking skin, Proven anti-wrinkle cream—now combined with a powerful firming serum, This day moisturiser reduces the appearance of fine lines and wrinkles in 14 days, This anti-ageing moisturiser is ideal for women aged 40+Olay, anti-wrinkle, Firm and Lift, serum, booster cream, anti ageing face cream, day cream, fine lines, wrinkles, anti aging, antiwrinkle