A Big Thanks to Our for All the Amazing FlavourMother Sour CultureDough kneaders early risers committed to quality, time & patience pure perfectionists champions of tasteJason Geary is the 4th generation master baker in our family business which first opened in Leicester in 1906. Jason's sourdoughs are based on award winning recipes, handed down over decades, blending traditional methods with a modern twist and a passion for real sourdough, fermented over 24 hours from a mother sour culture - resulting in simply fabulous bread.No Compromise on Quality - Doing Things the Jason's WayTaste of CraftmanshipA Source of Fibre, Olive Basil - A Marriage Made in Heaven, We're All About Taste, No Artificial Flavourings or Preservatives, Suitable for a Vegetarian Diet