We understand that beautiful hair starts at the root. Aveeno pH balanced haircare, blended with botanical ingredients is proven to soothe your scalp and nourish your hair from root to tip. Proven to significantly improve the appearance of dry and flaky scalp, this pH balanced, scalp soothing blend is infused with Colloidal oat and helps moisture hair.At Aveeno, we understand that a healthy scalp is the foundation for beautiful hair.Made with colloidal oats, known for their skin moisturising properties, and botanical ingredients, Aveeno Daily Moisture+ Oat Milk Shampoo gently cleanses and helps moisturise dry, damaged hair while soothing the scalp.Created with both hair and scalp in mind, Aveeno haircare is clinically proven to help relieve itchy, dry scalps and reduce flakes without stripping hair of its natural oils, leaving it looking and feeling soft, shiny and healthy.- For dry or damaged hair- Gentle enough for daily use- Clinically proven to relieve itchy scalp- pH balanced formula- Suitable for sensitive skinScalp Soothing Haircare, For Dry/Damaged Hair, pH Balanced Clinically Proven, Made with Colloidal Oat