1. Shade 7RG Dark Rose Gold Blonde gives a gorgeous tone with a beautiful balance of rose and gold. It has depth of a dark blonde with beautiful rose-gold highlights. Naturally Responsible Colour2. A semi-permanent hair dye with no ammonia: A non-damaging and a short-term way to colour your locks.3. A gentle conditioning colour: Formula made with 80% naturally derived ingredients, and includes coconut oil and aloe vera for hair that feels healthy.4. Enhances your natural colour and boosts shine, naturally: Enjoy rich, natural looking colour results that are even from root to tip.5. Low commitment hair dye: It fades gradually, lasting up to 28 washes and leaves no harsh root line.6. Doesn't lighten your colour, but adds beautiful tones and depth.7. Perfect for first-time colourers and women who want to enhance their natural colour without the commitment of a permanent colour.8. When using a semi-permanent shade, stick to 1 to 2 shades lighter or darker than your natural colour.Are you new to hair colour or don't want the long-term commitment of a permanent hair dye? Then Clairol has got you covered. Clairol Natural Instincts vegan conditioning colour is a low commitment semi-permanent hair dye for a boost of colour and shine, naturally. Perfect for first-time colourers or if you want to experiment with your shade and blend away greys. Made with 80% naturally ingredients, the formula is gentler to your hair without any compromise on the colour results.The non-permanent formula has coconut oil and aloe vera, and is free from ammonia, leaving your hair looking glossy and feeling healthy. Its non-drip crème formula with no harsh scent is designed to feel like a conditioner and is easily applied to the hair in just 20 minutes without mess. The colour fades gradually and lasts up to 28 washes, with no harsh root line. It is suitable for all hair types and textures.Conditioning colour with coconut oil and aloe vera, No ammonia and no harsh scent, 80% naturally derived ingredients, Lasts 28 washes and enhances your natural colour, No harsh root line, Blends away greys, Dermatologically tested