When a baby is born, their skin is at its most delicate. That's why we perfected our formulas over 125 years so they're now even more gentle for all.Hypoallergenic* & pH balanced*Formulated to minimise the risk of allergies.We only choose high quality ingredients that are gentle for baby. That's why we've rejected over 400 ingredients that don't meet our Best for Baby™ StandardsNo more tears, Pure & gentle daily care, Our mildest formula, gently cleanses and leaves skin feeling healthy, Free from parabens, sulphates & dyes, As gentle to the eyes as pure water, Cleanses without drying delicate skin, Paediatrician and dermatologist tested