Nothing but the best goes in: full of natural goodness British grown flakes of oats and wheat mixed with chopped dates, sultanas and coconut toasted for extra flavour. Naturally sweetened with fruit, this delicious muesli is packed full of goodness to fuel your day. Delicious, sustainable, organic Alara. We think it is how food should be. Tasty without compromise.Founded by Alex Smith with just £2, Alara has been producing nutritious, delicious and sustainable cereals since 1975. Alara has always been committed to sustainability - first cereal company in the world to be certified Organic, first to be licensed by the Coeliac Society in the UK, first certified Zero Waste in the British food industry and most recently first Net Zero Food manufacturer on Earth. Also all Alara products are plastic free: the box is made from fully recyclable cardboard and the inner bag is home compostable. A delicious and nutritious blend of wholegrain flakes from small British organic farms with luscious fruits and wholesome coconut. Organic, no added sugar, high fibre and source of Magnesium & Manganese. Packed in a fully recyclable cardboard box and plastic-free home compostable bag. This product is part of our Net Zero Food range, first line of cereals in the world with embedded CO2e on pack, which is offset by donating to Rainforest Saver.The total embedded CO2e of this product is 105g per 100g. This carbon has been offset by donating to Rainforest Saver. Rainforest Saver promotes a farming technique consisting on planting a tree called Inga, which has been proved to capture an average amount of CO2e and offers an alternative to traditional practices that destroy the forest.