Ink with Attitude. Maybelline introduces SuperStay Matte Ink, an intense ink colour concentration, ultra-chic matte finish and flawless, 12 hour wear. With a precise arrow applicator for a smooth matte, second-skin effect in just one stroke. Statement, inked lips that last.Make It HappenUp to 12 hour wear, for longlasting effect, Over 25 shades, in a comfortable matte finish - perfect for every lip look, Precision wand for easy, smooth application, Comfortable non-drying formula to wear all day, even on dry lips, Transfer and smudge proof, for all day wear