Baby with very dry, itchy skin are more prone to regular irritation, which can make them feel uncomfortable, disturbing the daily life of the whole family.To help relieve them, Aveeno® Baby dermexa® emollient cream is clinically proven to soothe your baby\'s skin with immediate effect and strengthen the skin moisture barrier for healthy looking, more resilient skin for Day 1.With our highest concentration of oat extract*, oat oil and prebiotic colloidal oatmeal, well known for their soothing properties, and ceramides, which are an essential component of the skin structure, the formula provides long-lasting comfort and helps to balance the skin microbiome.*versus all other Aveeno® Baby productsAveeno® expertise on the skin microbiome for very dry, itchy skin:The skin microbiome, which is composed of micro-organisms naturally found at the skin\'s surface, is known to be altered in very dry, itchy skin. It is not only important to restore the skin moisture barrier but also to improve the balance of the skin microbiome to keep the skin hydrated and protected.Aveeno® has been studying oats for over 40 years and has recently discovered new properties of colloidal oatmeal: it is a skin prebiotic that supports the growth of micro-organisms naturally found in the skin microbiome**.**in vitro testPaediatrician & Dermatologist Tested, For very dry, itchy skin, Clinically proven to moisturise & immediately soothe your baby\'s dry, itchy skin, Helps reduce flare-ups of very dry skin, Also suitable for little ones who may be prone to eczema, With prebiotic triple oat complex, pH-balanced & free from dyes, Unscented