If you\'re looking for the biggest, most succulent dates, you\'re looking for Medjoul dates. Known as the ‘King of Dates\', these Zaytoun fair trade Medjoul dates are high in fibre and potassium, and deliciously soft with their caramel texture. These toffee-like organic Medjoul dates are grown in rich soils around the ancient city of Jericho, in Palestine. The traditional farmers there nurture the dates in much the same way as their ancestors did, and are dedicated to looking after the earth, just as it looks after us.