FeaturesAuthor: Julia DohertyPublication date: 17 Mar 2015Paperback: 192 pagesOnline presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don\'t take steps and manage your online presence, your customers and clients will. It\'s not enough to just have a website; social networking sites are the new word of mouth marketing channels and they\'re very powerful in spreading the word.To achieve this successfully adds more work to your busy day, but marketing your products and services online enables to you to reach potential customers with very little financial outlay. Lots of online marketing can be done for free and you can save costs in advertising in publications, and printing leaflets and brochures.Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing.This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks.Chapter 1 will help you work out where your customers are talking and set your social media goalsChapter 2 covers getting the most out of your websiteThen, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.