Big, bold and as bright as an infinite Arizona summer sky. Bright and shiny yet very mysterious. Absolute yet changing at every moment. The new BIG BOLD series with uniquely Swatch Solar Spectrum treatment, applied to the body of the watch and highlighted by contrasting bright fluo colored elements, carries you to a new dimension – nothing is as you see it at first glance! Turn it, flip it, dive in it: it is a relentless discovery of new shades and unexpected special effects. Straight forward and unmistakably bold in every element: hands, indexes – and that signature crown at 2 o’clock. The Blue Taste model boasts the vibrant blue dial with striking magenta pink elements, all cast upon a versatile black rubber strap.