Fluoride Free Toothpaste with Extreme Whitening Protection. **Key Benefits:** - Cool Minty Freshness - Fluoride Free - Promotes healthy gums and whitens teeth - Suitable for vegetarians and vegans A breakthrough Aloe Vera toothpaste with advanced whitening technology and maximum sensitivity defence. This original toothpaste contains a blend of natural whitening ingredients with added fluoride protection and scientifically balanced potassium salts, helping to enhance brightness, reduce dental hypersensitivity and prevent enamel stains caused by everyday contaminants such as tea, coffee and red wine. Aloe Vera – A natural gum soother Tea Tree Oil – Protects teeth and gums Silica – A natural whitener Stevia – Provides natural sweetness Potassium nitrate – For desensitisation Potassium citrate – Reduces Dentin hypersensitivity Icelandic Moss – For natural whitening Sage – For natural cleansing Echinacea & Escin – Help keep gums healthy Peppermint & Menthol – For natural flavour Regular brushing helps prevent cavities, plaque, tartar and gum problems. Since 1994, Optima Health and Nutrition has used the finest raw materials, along with the latest research, to develop into a leader in the natural products industry.