This shampoo is tailored to give nourishing care to grey hair. __Benefits:__ - Nourishes hair and prevents signs of damage - Specialised Dove shampoo infused with pearl extract - Nourishes hair while preventing signs of damage - Violet toning pigment helps to reduce brassy tones - Leaves hair with a healthy-looking radiance - Premium shampoo for grey hair, whether natural or coloured As we get older, our hair ages with us – but that doesn’t mean saying goodbye to the healthy look and feel we love. Dove Silver Care shampoo gives tailored nourishment especially for mature or ageing hair, to help you keep up your vibrant colour and beautiful shine. In fact, this superior Dove formula is just for mature hair: a nourishing shampoo that enhances hair shine and prevents signs of damage. Infused with pearl extract and violet toning pigment, this purple shampoo works by neutralising the look of brassy tones – the purple dye is an important addition in a shampoo for grey hair or colour-treated hair. As yellow’s complementary colour, purple can be used to smooth the look of brassy tones. By leaving a fine, invisible layer on your strands, Dove Silver Care shampoo creates a temporary glow – shine-enhancing after every wash.