This toothpaste will gently remove stains and leave you with a whiter and brighter smile. __Benefits:__ - Gently remove surface stains - Helps prevent new surface stains from appearing - Restores natural whiteness - Fights tartar, cavities and plaque - Whiter teeth in 14 days - 50ml tube Colgate Advanced White Toothpaste is a safe and effective way to ensure your teeth are healthy and remain looking white for longer. The new formula contains active micro-cleansing crystals, clinically proven to gently polish and effectively whiten your teeth in as little as 10 days with continuous use, and using it twice a day, morning and night.