Give your family the chance to be cavity-free with the first and only family toothpaste with unique Sugar Acid Neutralisers. ** Key Benefits:** - Clinically proven two way cavity protection - Directly fights the sugar acids in plaque - Contains Fluoride and Calcium - Remineralises tooth enamel - Fresh minty taste Colgate Maximum Cavity Protection Toothpaste is unique in that it directly fights the sugar acids in plaque - the number-one cause of cavities. It is clinically proven to fight tooth decay in two ways: The first is its patented Sugar Acid Neutraliser that helps to deactivate sugar acids before they can harm your teeth. The second is that it contains fluoride and calcium to strengthen and remineralise your tooth enamel to help prevent cavity formation. Prevent cavities and remineralise your family\'s teeth with this unique paste that turns any Colgate toothbrush into a powerful cavity-fighting weapon.