Natural Toothpaste with Whitening Technology for Sensitive Teeth. **Key Benefits:** - Aloe Vera plus silica for natural protection - Promotes healthy gums - Whitens teeth discoloured by tea & coffee, red wine, smoking and staining - Cool minty freshness - Helps reduce dental hypersensitivity - Suitable for vegetarians and vegans. A breakthrough Aloe Vera toothpaste with advanced whitening technology and maximum sensitivity defence. This original toothpaste contains a blend of natural whitening ingredients with added fluoride protection and scientifically balanced potassium salts, helping to enhance brightness, reduce dental hypersensitivity and prevent enamel stains caused by everyday contaminants such as tea, coffee and red wine. Aloe Vera – A natural gum soother. Tea Tree Oil – Protects teeth and gums. Silica – A natural whitener. Stevia – Provides natural sweetness. Potassium nitrate – For desensitisation. Potassium citrate – Reduces Dentin hypersensitivity. Icelandic Moss – For natural whitening. Sage – For natural cleansing. Echinacea & Escin – Help keep gums healthy. Peppermint & Menthol – For natural flavour. Regular brushing helps prevent cavities, plaque, tartar and gum problems. Since 1994, Optima Health and Nutrition has used the finest raw materials, along with the latest research, to develop into a leader in the natural products industry.