L\'Oréal Paris has created Wrinkle Expert, a range specifically formulated to address the anti-wrinkle needs of the skin at every age. After the age of 35, the decrease of collagen in the skin may cause the loss of elasticity. Fine lines and wrinkles begin to appear. L\'Oréal Paris wrinkle expert anti-wrinkle Hydrating Cream 35+ is designed to fight these first signs of ageing. Triple Action: 1. Smoothes the look of Wrinkles Wrinkles appear visibly reduced. Skin looks smoother. 2. Improves Firmness Skin is re-plumped with moisture for firmer, younger looking skin. 3. Hydrates 24H Skin is intensely infused with hydration, maintaining moisture for 24 hours. It feels nourished and more comfortable. Over time, skin seems less dry.