A breakthrough Aloe Vera toothpaste with advanced cavity protection and maximum sensitivity defence. **Key Benefits:** - Cool minty freshness - Helps reduce dental hypersensitivity - Fights bacteria - Healthy gums and fresh breath - SLS free - Suitable for vegetarians and vegans. The Pro Sensitive Toothpaste with its extra refreshing mint taste has a strengthening effect, cleans naturally and ensures pleasant breath. It is free from SLS and brightens the teeth. This original toothpaste contains a blend of natural enamel strengthening ingredients with added fluoride protection and scientifically balanced potassium salts, helping to restore mineral hardness, reduce dental hypersensitivity, freshen breath and prevent stains caused by everyday contaminates such as tea, coffee and red wine. Aloe Vera – A natural gum soother. Tea Tree Oil – Protects teeth and gums. Silica – A natural whitener. Stevia – Provides natural sweetness. Potassium nitrate – For desensitisation. Potassium citrate – Reduces Dentin hypersensitivity. Icelandic Moss – For natural whitening. Sage – For natural cleansing. Echinacea & Escin – Help keep gums healthy. Peppermint & Menthol – For natural flavour. Regular brushing helps to prevent cavities, plaque, tartar and gum problems. Since 1994, Optima Health and Nutrition has used the finest raw materials, along with the latest research, to develop into a leader in the natural products industry.