Splat Blackwood Charcoal Toothpaste is a black toothpaste with activated charcoal and juniper berries. For powerful and whitening and long lasting fresh breath. Charcoal whitens and removes stains. Juniper berries promote gum health. Blackwood toothpaste has a considerable proven whitening effect as compared to other toothpastes. The toothpaste contains a combination of active ingredients that remove plaque formations and prevent them from re-occurring. Charcoal, the ingredient that gives Blackwood its black colour, whitens, absorbs smells and removes stains to leave teeth feeling fresh and clean. Juniper extract promotes gum health. The toothpaste significantly and safely whitens teeth, fights plaque buildup and maintains long-lasting fresh breath. __Free from:__ SLES,fluoride, triclosan, chlorhexidine and aggressive abrasives.