If you have coloured hair, this shampoo is great for radiance and preventing colour fade. __Benefits:__ - Leaves coloured hair looking radiant for up to 10 weeks - Penetrates to a cellular level - Lower sulphate formula with UV filter - Gently cleanses and nourishes hair - Features colour revitalising ingredients - Designed for coloured hair Have you finally found that perfect shade and want to protect your fresh and radiant colour? Designed specifically for dyed hair, Dove Colour Care Shampoo, when used together with the Colour Care Conditioner, helps keep colour vibrant for up to ten weeks. Its unique formula is enriched with the brand\'s unique colour lock technology that\'ll keep your hair colour lustrous and fresh for up to 40 washes.