The Simple Kind to Skin Purifying Cleansing Lotion is ideal for gently cleansing drier skin; with its creamy no-rinse formula, this cleansing lotion makes the first step in your skincare routine quick and easy. After applying Simple Cleansing Lotion check out other Simple products to complete your skin daily routine. We always recommend to apply Simple Toner after cleansing your skin and once your skin if free from dirt, pollution, impurities and last few traces of make-up you can apply Simple Moisturiser, to hydrate and make your skin feel smooth and soft.