This toothpaste is clinically proven to help stop bleeding gums by targeting the build-up of bacteria on the gum line. __Benefits:__ - Targets the build-up of bacteria along the gumline - Restores teeth to their natural whiteness - Suitable for daily use - Strengthens teeth and freshens breath - Specially formulated for people who spit blood when they brush their teeth - Restores teeth to their natural whiteness Do you spit blood when you brush your teeth? Corsodyl Whitening Toothpaste 75ml is specially formulated for people who spit blood when they brush. Bleeding gums is caused by the build-up of plaque bacteria along the gum line. And if this isn\'t removed, it can cause inflammation and eventually cause the gum to recede and the tooth to fall out. Using Corsodyl toothpaste regularly, brushing morning and night will restore your teeth to their natural whiteness by preventing bleeding gums and protecting the teeth.