Natural Whitening Toothpaste with Fluoride. **Key Benefits:** - Cool minty freshness - Fights bacteria - Healthy gums and fresh breath - SLS free - Suitable for Vegans and Vegetarians Promotes healthy gums and whitens teeth discoloured by Tea & Coffee, smoking, red wine and staining. AloeDent Whitening Toothpaste With Fluoride includes some of nature’s most trusted ingredients like soothing Aloe vera and silica which helps keep your teeth naturally white. You can be sure you are getting all the benefits of a fluoride toothpaste, but with natural ingredients, every time you brush: Aloe Vera to helps soothe gums. Tea Tree Oil is naturally purifying and helps fight against bacteria. Silica is known for it\'s natural whitening properties and is less abrasive, than conventional stain-removing ingredients. Peppermint & Menthol provides naturally fresh flavour. Fluoride provides anti-cavity protection. Regular brushing helps prevent cavities, plaque, tartar and gum problems. Since 1994, Optima Health and Nutrition has used the finest raw materials, along with the latest research, to develop into a leader in the natural products industry.