Explore beautiful, lively, multi-tonal white gold - with colour particles diffused from root to tip, reflecting light to reveal an extraordinary natural-looking white blonde shade. Micro-oil technology perfectly diffuses a blend of colour reflects into the hair fibre, revealing subtle colour full of natural looking highs and lows. It leaves each strand feeling smoother and cared for. Hair feels noticeably improved with a smooth texture and radiant shine. Up to 100% grey coverage - strand by strand up to 100% grey coverage that always looks natural. Hair looks enhanced: improved visible condition, with healthy radiant shine. All this without ammonia. 100 years after inventing hair colour, L\'Oréal Paris introduces the latest technology in permanent, home hair colour: micro-oil technology.