Optima Activated Charcoal Shampoo is a great decongestant for dull, lifeless hair. **Benefits:** - Refreshed and energised - Helps eliminate impurities - Suitable for vegans - Organic extracts - Free from artificial perfumes, colours, SLS and Parabens Optima® Charcoal Shampoo works as an advanced cleansing complex to help remove impurities such as dirt and oil from the hair and scalp. Enriched with an exclusive blend of organic extracts such as Aloe Vera Juice and Grapefruit, this deeply purifying shampoo breathes new life into your hair, leaving it looking and feeling radiant, refreshed and energised. Since 1994, Optima Health and Nutrition has used the finest raw materials, along with the latest research, to develop into a leader in the natural products industry.