Eucerin Dry Skin Intensive Lotion 250ml is an intensive moisturising lotion for the treatment of dry, itchy and flaky skin conditions. - Intensive moisturising for the treatment of dry, itchy, flaky skin conditions -For skin conditions including atopic eczema, ichthyosis, hyperkeratosis, xeroderma - Fragrance-free - Twice daily application - Contains Urea E.P. 10% w/w. The skin acts as a barrier and if this is impaired, then moisture can be lost which leads to itchy and dry skin as a result. Using the Eucerin Dry Skin Intensive Lotion 10% w/w Urea Treatment Lotion helps to give that dry, rough skin the daily care that it requires. The formula has been clinically and dermatologically proven to deliver immediate relief and intense, long-lasting moisturisation, delaying dryness and roughness for up to 48 hours. Skin is intensely moisturised and looks and feels smooth and supple again. Urea is a natural, moisture-binding substance which, as the active ingredient, helps to make the 10 w/w urea treatment lotion less greasy. You can apply it as frequently as you need to help rehydrate the skin and prevent itching.