This ultra-strong styling gel gives maximum control of your hairstyle. __Benefits:__ - Maximum control - Maximum lasting hold - Salon tested formula - For adding texture and definition - Ultimate hold & control - Creates a wet look style This Alberto Balsam Ultra Strong Styling Gel creates a style with maximum hold that\'s guaranteed to keep your hair in place all day. For best results, apply the gel to wet hair using your fingertips. Allow your hair to dry naturally and your style will look fresh from morning to night.