Regular brushing can help to prevent cavities, plaque, tartar and gum problems. This children’s toothpaste is free from fluoride and SLS (sodium lauryl sulphate) and has a yummy strawberry flavour. It boasts some of nature’s most trusted ingredients in its formulation, including soothing Aloe Vera and Tea Tree Oil, a natural antiseptic. So, you can be sure that every time your child brushes, they are getting all the benefits of a fluoride-free toothpaste, loaded with natural ingredients that really work. Contains no artificial colours, sweeteners or flavours. Suitable for Vegetarians and Vegans.